Traditionally, web sites use either www or non-www version to display their content to the visitors. Sub-domains are also becoming popular in recent times. When www is chosen as the preferred domain when installing WordPress (or after installing WordPress), whenever a visitor types non-www version of the site, WordPress redirects the visitor to the correct URL, the www version the site, through an internal 301 redirect. Google recommends this 301 redirect and Google WebMaster Tools has an option to set the preferred domain too. Continue reading “Efficient 301 Redirects”